What Is SEO Migration?
Website migrations are often necessary—whether you’re rebranding, changing platforms, or updating your site structure. But without proper SEO planning, these changes can seriously disrupt your online visibility. SEO migration is the process of preserving and improving your site’s search engine performance when making significant structural, technical, or content changes. This involves mapping old URLs to new ones, maintaining rankings, and ensuring your site remains accessible and crawlable by search engines.
Our SEO Migration Process
We start by auditing your current site — identifying high-performing pages, keywords, backlinks, and potential SEO risks. This gives us a complete picture of what needs preserving. We create a 1:1 redirect map from old URLs to new ones — ensuring Google and users always find the right page (no broken links, no lost authority). All your meta titles, descriptions, header tags, alt text, and structured data are carried over or optimized on the new site.
- Pre-Migration SEO Audit
- Redirect Mapping & Implementation
- URL Structure Planning
- On-page SEO Transfer
- Technical SEO Checks
- Post-Migration Testing & Monitoring
Why Choose Propelld for SEO Migration?
We don’t just migrate websites — we protect and enhance your SEO while doing it. With over a decade of experience across platforms, industries, and CMS systems, we make sure your site transition is smooth, secure, and search-engine ready.
SEO-First Strategy
We think SEO from the ground up — every redirect, meta tag, and URL is handled with ranking retention in mind.
Platform-Agnostic Expertise
Whether you’re on WordPress, Shopify, Webflow, or custom CMS — we’ve done it all.
Zero Traffic Drop Approach
Our proven processes minimize downtime and ensure your organic traffic doesn’t take a hit.
Full-Service Support
From audit to post-launch monitoring — we’re with you every step of the way.
Data-Driven Decisions
We rely on hard data (not guesswork) to track, test, and tweak for optimal performance.
Zero Traffic Drop Approach
Our proven processes minimize downtime and ensure your organic traffic doesn’t take a hit.
WHAT THE FAQ?
Not if done correctly. We focus on preserving and improving SEO during every phase.
Depending on site size, typically 2–6 weeks from audit to post-migration checks.
Yes—we’ve migrated websites built on WordPress, Shopify, Webflow, Squarespace, and more.
Local SEO focuses on improving your visibility in local search results, such as Google Maps and searches with geo-intent (like “electrician near me”).
Don’t Risk Your Rankings. Migrate With Experts.
Protect your SEO while making big changes. Let’s make it seamless.
